Most of the websites created for small to medium sized businesses tend to be ‘static’ websites rather than ‘dynamic’.

What is the difference between a ‘static’ and a ‘dynamic’ website?

Static websites can only be updated by someone with knowledge of HTML structure and FTP so content is fixed from the day the site was delivered. This means they are cheaper to build and host but their content is frequently out of date, inaccurate and stagnant and can make the company look dull and unprofessional.

With a dynamic website, content may be easily updated by the company through a simple browser interface usable by anyone - thus enabling the website to always be up to date, accurate and current. Some of the myriad of possible dynamic website features are -

• Website content management
• e-commerce systems
• Discussion boards
• Up-to-date news and events
• The ability for clients to download documents

All these features create a professional, interesting experience for your visitors making them more likely to revisit the site and more likely to be found by web search engines. If you need a fresh look, so-called “re-skinning” of the site is simple and affordable and can be achieved with no down time and without having to re-enter all your site content unlike a static website.

So is a dynamic website so much more expensive to create in the first instance? Not necessarily!

Solutions Express has extensive experience in creating content-managed dynamic websites, via a complete and powerful open source web content management system. We can rapidly convert your existing static website into a dynamic website. This will allow you to quickly update your own content and add documents, news and events.

As you expand and grow, we can add more dynamic features to your website to your own requirements.

For full details of our web development services please visit our site

Unfortunately, many of us treat our websites as if they were the "ugly step-sister".

Often ignored many websites have become "Cobwebs". This is an old term in the website design business that is defined as: "A website that hasn't been updated for a long time - or a dead web page".

Most Company’s Understand the Value of Having a Website

The reasons are many including:

• Serves as a tool to educate clients / customers about your services / products
• A critical component in your marketing plan
• It serves as a mechanism to create a dialog with your clients
• Offers you a revenue stream
• It's key to establishing your total online presence

Here's the disconnect, if you fail to update your website, you could be sending a negative message. Visitors tend to equate the lack of regular updating and attention to a website with how you run the rest of your business.

Typical Reasons Websites Aren't Updated

When consulting for websites, we begin our dialog with prospects by asking an important question; "How often do you update your existing website"?

The common reasons clients fail to update their website include:

• It's too difficult - my site editor needs to be more user-friendly
• I don't have the time
• I'm too lazy
• I'm not a writer and site editor
• Ignorant to the value web updates offer to SEO placement

Understanding the Need for Frequent Site Updates

Recent surveys among small business owners reveal that site owners realise the need for updating their websites however many refuse to take action. One survey stated 37% of small business owners update their site content daily. As few as 16% update their sites weekly. Here is the startling figure - 31% update their sites only once a year.

So What's The Solution to Updating Your Website?

A start would be to get a Content Management System that you do not need to spend weeks understanding.

Focus on the pages of your site that are important, there is little point in updating a blog which should be a gateway to your website if you have not updated your site.