In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organisation is generally in collaboration with an external agent, i.e. advertising agencies, marketing research firms and public relations firms. However, the growth of social media has impacted the way you can communicate. The internet now provides a set of tools that allow people to build social and business networks, share information and collaborate on projects online.

Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access either by mobile phone or computer. Increased communication for companies can foster brand awareness and often, improved customer service.

Additionally, social media serves as a relatively inexpensive platform to get there message out very quickly and implement marketing campaigns.

So after all the hype Social Media is the oldest form of advertising “Word of Mouth”